The globalized economy and the economic growth of markets in Eastern Europe and Asia has increased risks of brand reputation damages and intellectual property theft.
CRW can help clients seeking to protect their assets and brand reputation in different countries by:
- Identifying the sources of illegal activities and reconstructing the supply chains in counterfeit cases
- Conducting due diligence prior to the engagement of third parties in joint ventures, outsourcing activities and during delocalisation to ensure that the client’s assets are protected and the supply chain risks identified
- Understanding the quantification of existing counterfeit or parallel market problems and implementation of brand protection strategies