In today’s business environment, competition has increased significantly. Competitor Intelligence is a powerful business tool which can strengthen your competitive strategy. Our research and analysis provide information on the plans, strategies and capabilities of your competitors which can be of significant value to your performance.
In particular, our competitor intelligence includes: identification of the key sources of revenue and costs; evaluation of strengths and weaknesses; assessment of the competitor’s business environment, partners and connections; analysis of local idiosyncrasies and their implications for the competitor’s operations; as well as information on the competitor’s relationships with clients and suppliers including marketing and business strategies.
A company engaged in the production of building material was concerned about a much-publicised increase of the production capacity of its main competitor and wanted to confirm that it was true.
Analysis and on-the-ground enquiries, including interviews with local opinion leaders, revealed that at that time there was no significant increase of the competitor’s produciton activity, and that the completitor was planning the productio of a technologically advanced product as part of a long-term strategy.
The identification of further information with respect to the competitor’s future plans and business strategy enabled the client to implement its own business strategy.
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